Business Cents
Tips to Writing a Good Press Release
July 07, 2007
Distributing a press release to editors and news organizations is only half the battle. Writing a press release that will be published by the media is equally important. Press releases are public relations opportunities. A well written press release, can generate exposure in publications that could be worth thousands in advertising dollars, for a fraction of the cost... read "Tips to Writing a Good Press Release"...
Publicity Performance Not Enough?
February 16, 2007
...you may be failing to create external stakeholder behavior change that leads directly to achieving your managerial objectives. In other words, failing to persuade those key outside folks to your way of thinking, or move them to take actions that allow your department, division or subsidiary to succeed... read "Publicity Performance Not Enough?"...
Valentine's Day; Small Businesses Get Romantic
January 30, 2007
Small businesses can make sales soar this Valentine's Day just by exhibiting some of Cupid's matchmaking qualities. The moment a customer enters your retail store or Web site you should smother them with love. Immediately reinforce that they've come to the right place to find the perfect Valentine's Day gift. Here are six affordable marketing strategies small businesses can use on and offline to hook Valentine's Day shoppers... read "Valentine's Day; Small Businesses Get Romantic"...
10 Shockingly Simple Web Copy Secrets Anyone Can Use Instantly
January 04, 2007
What are the web copy secrets you need to know to convert prospects to paying customers? Don't spend hours laboring over your copy. There are simple, instant tools you can use to develop great copy in minutes... read "10 Shockingly Simple Web Copy Secrets Anyone Can Use Instantly"...
Do You Have a Business Card?
January 04, 2007
When asked "Do you have a card?" you can create an impression that can make, or break, any future relationship with the person who asked... read "Do You Have a Business Card?"...
Introduction To Copyrights, Patents, And Trademarks
January 02, 2007
In the USA, the Copyright Act of 1976 governs all copyrights. The Copyright Act does not protect any ideas, procedures, process, systems, and methods of operations, concepts, principle or discovery regardless of how it is expressed. It is the expression that is protected by the Copyright Act. You cannot copyright titles, names, slogans, and short phrases even if those have new ideas... read "Introduction To Copyrights, Patents, And Trademarks"...
Dream Career In Four Steps
November 27, 2006
It's not too late to land your dream career. The time you spend thinking about it, could be time spent making it happen. If you're still waiting to land your dream career, you need to know where to find it, and how to make it happen... read "Dream Career In Four Steps"...
Tips In Choosing IT Career
October 18, 2006
Need assistance getting into the IT industry? The following expert advice is designed to help those interested in getting into this field... read "Tips In Choosing IT Career"...
5 More Tips Looking For Your First Job
October 12, 2006
Although you need to read it with a great deal of skepticism, ask for a copy of the hospital/clinic/group's annual report, if they have one... read "5 More Tips Looking For Your First Job"...
Teaching Your Child About Money At An Early Age You Are Doing Them A Huge Favor
October 02, 2006
By teaching your child about money at an early age you are doing them a huge favor. You have a better chance of your child being a well-rounded and responsible appreciation of the value and uses of money if you begin teaching them about money at an early age. Some parents might not understand where or how to begin teaching their child about money so they don’t start this process until they are older... read "Teaching Your Child About Money At An Early Age You Are Doing Them A Huge Favor"...
The Evolving Four P’s Of Marketing
October 01, 2006
I’m sure you remember sitting in your marketing class in college when your instructor blurted something about the Four P’s of Marketing. If you weren’t paying attention or perhaps missed class that day, here is a quick review. It’s really a simple concept that is still employed by many of the fortune 500 companies today... read "The Evolving Four P’s Of Marketing"...
Successful Small Businesses Use PR
July 13, 2006
...key audience behaviors that directly support your business objectives and make the difference between failure and success... read "Successful Small Businesses Use PR"...
Not Getting the PR Results You Want?
June 21, 2006
The reason might be this simple: as a business, non-profit or association manager, you're too focused on communications tactics and not on a workable blueprint for dealing with those important outside audiences whose behaviors most affect your department, division or subsidiary... read "Not Getting the PR Results You Want?"...
Public Relations Mix-up?
June 09, 2006
Listen carefully to what they say about your organization, its products or services, and its management. Ask questions like "What do you think of us? and Are you pleased with what you know about us? Have you heard anything that you want explained?" It's important to watch for negativity in attitudes and responses while staying alert to misconceptions, inaccuracies, dangerous rumors and unfounded beliefs and opinions... read "Public Relations Mix-up?"...
Don't Use PR…
June 03, 2006
…lose the confidence of your key target audiences… discourage them from taking actions that lead to your success…fail to achieve your department, division or subsidiary objectives... read "Don't Use PR…"...
PR and the Small Matter of Results
February 02, 2006
PR that does something positive about the important outside audiences whose behaviors most affect your operation. And, in the bargain, helps persuade those key external audiences to your way of thinking, helping move them to take actions that allow your department, division or subsidiary to succeed... read "PR and the Small Matter of Results"...
Does Public Relations Really Matter?
February 01, 2006
Make sales prospects aware of your product and service values and convert many of them to customers... read "Does Public Relations Really Matter?"...
Locating Affordable Health Insurance For Businesses and Individuals
January 30, 2006
Finding health insurance, as a business owner, can be difficult and is usually expensive. But it doesn't have to "break the bank". Below is a list of valuable insurance resources and great places to start your research... read "Locating Affordable Health Insurance For Businesses and Individuals"...