By: Aaron Turpen of Aaronz WebWorkz
(Originally posted February 28, 2002.)
This guide will show you the steps you should go through before, during, and after your Web site project. This is by no means a complete account, as I will try to be as industry-nonspecific as possible. Using these steps in your planning process will help to ensure your success online!
Step 1 - Why
Before you do anything, you'd better know why you need to be online. Are you planning a full e-commerce endeavor or just an online advertising brochure? The answer to this will determine the entire scope of your project and should be considered carefully. If you decide now and change your mind later, you'll have to begin the whole planning process again. Be informed and know what you plan to do.
Step 2 - Outline
Now that you know why you're going online, you should begin a general outline and begin brainstorming ideas amongst your partners and affiliates. Set down a rough estimate of the number of pages the site will have, decide the basic style you'd like to achieve, and list every idea you have for the site (outlandish or ordinary).
Step 3 - Rough Draft
Take the list you created in Step 2 and refine it. Mark each item as being "necessary," "valuable," or as a "perk." If you don't know how an item qualifies, it's not "necessary" and therefore is one of the other two. Only items that you MUST have for the site to exist should be listed as necessary. Items such as "logo," "brochure content," "contact info," etc. are considered "necessary." Items such as "e-mail form," "graphical interface," and "product catalog" are "valuable." "Flash animation," "automated link-through-systems," and "really cool graphics" are "perks."
Create three new lists, one for each category: necessary, valuable and perk. On a sticky note, write your proposed budget for this endeavor and paste it to the "necessary" list. Now you have the basics and are ready to begin contacting designers.
Step 4 - Begin Shopping
If you have a small budget, your list of necessary items is fairly small, and you do not see anything on your list which appears complicated or unusual for a Web site, then just about any good and reputable designer will suffice. In this case, you should shop by price and service instead of portfolio and pizzazz.
If, however, you have a large budget, a complex list of items to accomplish, and you need experience over price, then you'd be better off looking for a large firm of designers who specialize in your type of site or market.
In either case, you should ask up front (on the phone or in your first meeting) if they'll supply a rough site map and/or set of mockup designs for your proposed site. Usually a designer is more than happy to excite you with nifty pictures of your site-to-be. You need this, as this will give you an idea of where the designer wants to go with your site. If it isn't where you want to be, then you'd better get it clear now before you've written a single check for the designer's service!
The sticky note with your budget figure is your guide to not going overboard. Know what you can afford and what you really need. It's easy to go crazy with all of the nifty options and cool widgets, but ask yourself if they're necessary. If they are a good addition or perk, make a note of it. You may use it later during the Web site's long-term development.
Step 5 - Domain Names
Choosing a domain name is a very important step in getting yourself online. A domain name to your online presence is as important as a name for your business was when you first began. Careful consideration and a lot of thought should be given to your choice of domain. www.yourbusiness.com is a good start. Go to http://www.register.com or any other domain registration site that offers "whois" service (most of them do) and put in your desired domain name. Don't register it yet if it's available, just check. Many of these services also include a list of "suggested alternatives." Look through them; sometimes something you hadn't considered will pop up!
Start a list of domain names you think would be appropriate. Once you have six or eight of them, show them to your spouse, your friends, or anyone else who can give you a fresh perspective. Narrow the list down to two or three names. Mark them 1 (most wanted), 2 (next) and 3 (last). Go online and find a good registrar. You should not pay more than $15 per year for the registration of a com, net or org name. If a service charges more than this, go somewhere else. I recommend www.IsThisDomainTaken.com, but you can use whom you'd like.
Register your domain. I suggest a year to get started. If you're still around this time next year, then go for a longer period. No use spending more than you have to right away!
Step 6 - Initial Designs
Unless your site is very simple and you were extremely prepared in the beginning (probably having done this before), you will have to have your site built in stages. Each stage should be thoroughly considered for every aspect of the site thus far. Check the navigability, the color scheme, the general look and feel, will it sell product or get customers interested, etc. Be sure to spend a lot of time with your designer to discuss these attributes and what you like and dislike. Print the pages of the site out (at least the main page for each section, if it's large) and write and sketch on them to show changes to graphics, text, and whatever else. Write up a detailed list of changes you'd like to see made and present that to your designer. Your designer will not be resentful of this-- don't worry about stepping on toes. This only makes his or her job easier!
No matter how small, every site has at least three design stages: mockup, rough draft, and the final version. Each stage allows changes to be made (even the final one)! Don't let a designer fool you into thinking that you only get to change a site so many times. Until you're happy, the site isn't done no matter what they say. On the flip side of the coin, however, don't be nit-picky or wishy-washy. Know what you want and point it out the first time. Don't change your mind halfway through and force the designer to scrap the whole thing. Likely, if the designer is smart, he or she will refund your deposit (minus a fee for time spent) and bid you farewell. Designers know that a wishy-washy client will never be happy and will do nothing but lose them money. As a professional, a designer has better things to do with his or her time than waste it on a never-happy client.
During this process, you should be considering the customer's point of view while visiting your soon-to-be-launched Web site. Will your customer want to come back? Will they be disappointed? What will they be expecting when they first type in that URL or click on that link? Your site needs a "draw" or a reason for being. Interesting content, prizes or coupons, and other items are good "draws." Content is best (a tutorial perhaps, or a continually changing tour of your factory...something) as it gives users a reason to show their friends, stay interested, and come back to double-check information they saw.
...continued in part 2...
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Starting a Website - A 12 Step Guide was written by Aaron Turpen.
Aaron Turpenis the proprietor of Aaronz WebWorkz, a complete online solution for small businesses on the web. Aaronz WebWorkz offers web design, hosting, and consultation: http://www.AaronzWebWorkz.com
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